Apple fans and geeks, hold on to your seats. Apple has begun unveiling their “best product pipeline” in 25 years, and we’re here to give you 9 important announcements from last night’s big reveal.

 

 

Video from Apple, Inc.

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Photo from Apple, Inc.


ONE: Apple joins the large-screen phone battle

Two years ago, Apple increased the screen size on the iPhone 5 from 3.5 to a 4-inch screen. Now, with the iPhone 6 and iPhone 6 Plus, Apple is pushing it further to 4.7 inches and 5.5 inches respectively. But don’t get too worried about them being too big; the new phones are now significantly thinner and sport a new rounded edge design that should make them easier to hold despite the larger dimensions.

 

TWO: No increase in megapixels, but definitely a better camera

Apple has chosen to stay with an 8-megapixel camera, even with competitors like Samsung boosting theirs at the 13MP levels. But Apple boasts enhanced optical image stabilization for less shaky videos, “Focus Pixels” which allows users to take photos faster, and more dramatic videos that reach 240 frames per second (fps).

 

THREE: Yes, they made it even more powerful

With 64-bit A8 chip (64-bit being first introduced with the iPad Air), the iPhone 6 and iPhone 6 Plus are capable of handling more difficult tasks and insane graphics. The M8 coprocessor now includes a barometer which means the new iPhones can measure elevation -- a plus for health and fitness enthusiasts. The iPhones now come in 16GB, 64GB, and 128GB models. That’s more than enough space for media and games.

 

FOUR: LTE Carrier Aggregation (LTE-CA) and other upgrades in wireless

The iPhone 6 and 6 Plus now supports LTE Carrier Aggregation (LTE-CA), which means it can reach mobile data speeds up to 150Mbps. Apart from that, the iPhones are capable of WiFi calling and Voice Over LTE.

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Photo from Apple, Inc.


FIVE: iOS8 coming out very soon

For those with at least an iPhone 4S, Apple announced that iOS8 will be made available by September 17. iOS8 is a definite upgrade from iOS7, bringing features such as custom keyboards, widgets, interactive notifications, and continuity – a more efficient way of working with your iDevices.

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Photo from Apple, Inc.


SIX: Apple Pay, another take on mobile payments

Apple claims mobile payments had not taken off because other companies built the capability around “self-interest” over customer experience. Apple attempts to break that pattern. Using Near Field Communication (NFC) and the iPhone’s TouchID, the company announced that its “easy, secure, and private” payment service will be the new norm in contactless payments. All sensitive information is stored locally within a secure element in the iPhone, where it is never revealed or shared in the cloud.

 

 

Video from Apple, Inc.

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Photo from Apple, Inc.


SEVEN: The “most personal device” Apple has made

Wearables are getting a lot of attention nowadays, and Apple isn’t going to let itself be overlooked. The Apple Watch comes in three collections: Apple Watch which comes in stainless steel, Apple Watch Sport which comes in aluminum, and Apple Watch Edition which comes in 18-carat gold. All watches include a “digital crown” which serves as a dial for navigating through the interface and as the home button. The Apple Watch also includes a “taptic” feedback engine, to let you see, hear, and feel your notifications. To add to the personalization, Apple will offer the watch in 2 sizes, and it can come with 6 different bracelet styles. The Apple Watch is expecting to be released in 2015 and will require at least an iPhone 5 to work.

 

 

Video from Apple, Inc.

 

EIGHT: A greater focus on fitness

A clear message from the event is Apple’s commitment to health and fitness. The M8 chip in iPhone 6 and iPhone 6 Plus allows you to get more information about your daily movement. This information is conveniently made available within the new iOS health app, which also gathers information from third-party apps. To complement the iPhone, the Apple Watch is also able to track your daily activities and serves as a fitness trainer through notifications. Together, these features provide the user a comprehensive and holistic view of their health and lifestyle.

 

NINE: Apple Watch also supports Apple Pay

As a footnote, Apple also announced that its watch supports Apple Pay, using the same technologies as intended for the iPhone 6 and iPhone 6 Plus.

 

BONUS: U2’s new album, Songs of Innocence, is available for free to all iTunes customers

Music has a special place in the heart of Apple. To celebrate its dedication to music and its long-standing partnership with U2, they are giving away U2’s new album for free. Just open your Music app (iOS) or open iTunes (Mac and Windows) and select Songs of Innocence under the Albums tab.

 

TL;DR: Apple announces iPhone 6 and iPhone 6 Plus, Apple Pay, and Apple Watch. If you’ve been following the rumor mill these past few weeks, you would know that almost every rumor was confirmed last night. Luckily, all except the rumor that iPhone 6 Plus would be delayed.


What do you think of Apple’s newest releases? Do you think Apple’s still got it? Or have they lost their shine? Let us know in the comments.


NOTE: This post is for the sole purpose of informing our Apple fans regarding the iPhone 6, iPhone 6 Plus, Apple Pay, and Apple Watch launch. Products and/or services mentioned during the said launch may or may not be offered by Globe Telecom, Inc. We advise our customers to stay tuned for any official offers and announcements from Globe in the near future.