DIONE SONG, MARKETING DIRECTOR

 

With a one-of-a-kind love for androgynous, relaxed cuts in a monochrome colour palette, Dione Song’s style is hard to miss and and she is undoubtedly one of the most uniquely stylish employees at ZALORA. Her daily outfit consists of clever layers of textures in black or white and longline silhouettes, which she finishes off with a pair of masculine brogues, a structured satchel and minimalist jewellery. We speak to ZALORA’s youngest Marketing Director and find out her secrets to being effortlessly cool.

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Hello Dione. Please introduce yourself to our readers!

 

Hi, I’m Dione and I lead the Singapore marketing team which includes Campaigns, Partnerships, CRM, PR & Social Media amongst others.

 

We’re bewildered. You’re always early in the office and the last to leave - with such a crazy schedule how do you get ready in the morning quickly while still looking stylish and presentable enough for the boardroom?

 

I keep my hair slightly tousled and wear minimal make-up, both of which take little or no time at all. Plus I have my 'work uniform' consisting of pieces I typically pair together so I don't need to spend time in the morning contemplating what to wear.

 

So your personal style is pretty minimal. Describe it in just 3 words.

 

Androgynous. Unstructured. Minimalist.

 

Why do you like monochrome so much? Will colour be an eternal wardrobe no-no for you?

 

Well, black is technically a colour in its own right. But quite honestly, colours scare me a little and I personally find it a lot more intimidating and challenging to wear so I gave up trying the moment I turned 20. I secretly envy those who are able to pull colour off with so much confidence!

 

What are your style “security blankets” - anything you don’t leave home without?

 

My septum ring. And the 2 rings that I always wear - one's a gift and the other's part of a couple ring set (doesn't look as cheesy as it sounds!).

 

Describe working at ZALORA in 3 words.

 

Full of surprises.

 

Hahaha that’s a good one. Any exciting, upcoming projects in the pipeline?

 

Yes, definitely, you’ll probably see Zalora being part of Singapore fashion week again this year which is pretty exciting. There will be more innovative projects to come like our recent click-and-mortar stores and modest stores! The rest are pretty much top secret so....stay tuned!

 

Speaking of that, any favourite brands to shop on ZALORA.COM?

 

Our in-house ZALORA label of course. In fact, I'm wearing a two-piece pantsuit from ZALORA today and I love its versatility because you can wear them separately or apart. The blazer can be worn with cropped denims, and the trousers can also be paired with an oversized tee and sneakers. I tend to typically gravitate towards the high street brands like Topshop and Topman (I'm pretty gender-neutral when it comes to fashion).

 

Who is your style icon and why?

 

No particular style icon but I love St. Vincent / Annie Clark. She has an incredibly unique personal style and her videos and onstage performances are amazing works of art where you see her blending fashion with music beautifully together. She's experimental but always very tasteful, something you don't see too much of in an industry where everyone's just trying to stand out.

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To get to know more of Zalora's Style Insiders, head on over to http://zlrph.com/1UfcQYK to meet the rest of the team.

 

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