Can someone please tell me the importance of live chat? I have integrated other forms of customer support platforms on my website, like calls and emails, but I never used live chat. Whereas everybody is making a fuss about is all over the internet. I have researched on this topic and read many articles regarding live chat and chat agents for a business, but I am looking for someone having a hands-on experience. I run an online shop of garments, I have hundreds of customer calls regarding their purchases, and different products that they have seem on my website or on the special media pages. Hope I would get some serious replies from you guys that would help me make up my mind whether I should use it on my website or not.