That is still a "touchy" subject up to now and discussions are still ongoing with telcos and the regulatory agencies.
As subscribers it is unfair... we say so and the government agencies also say so (Dept of Justice and even the NTC which Globe would always invoke).
What globe did was just to remove "unlimited" in the subscriptions we have had which were automatically being renewed in accordance to the contract that we signed. Globe however would invoke that they reserve the right to change the terms and condition of the agreement even without prior notice... a clause which goes against a higher law on consumerism.
Everybody knows it is unfair but that's big business and it would remain that way unless there is a strong consumer group to balance these things.
Check these threads for reference: